Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Chinese government has to intervene, manage and control.
When the housing prices began surging in 2006, the State Council published six regulative measures in May to adjust the structure of residence supply, focusing on the development of medium and small houses to satisfy the demand of ordinary buyers. These policies were aimed to stabilize the housing price and not to reduce it. Despite the
Global Business Today, insists that the powerful multinational enterprises must “use their power to enhance social welfare in the communities where they do business”. (p.135), Google’s self-censorship policy certainly gave up such obligation.
4. If all foreign search engine companies declined to invest directly in China due to concerns over censorship, who would be winners and losers?
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf